The Long Story
Illustrated by Simon Berndt, a.k.a. One Horse Town, this strap’s striking blacklight-reactive design comes alive when the stage lights drop. Simon is a South African artist in Cape Town whose style reimagines vintage psychedelic aesthetic through a bold palette, sharp contrasts, and hand-drawn lettering while also drawing from his natural surroundings. He’s worked with prominent festivals and countless bands, including Queens of the Stone Age, Alabama Shakes, Primus, and more.
Made in North America from comfortable, high-quality jacquard-woven fabric, Jacquard Straps feature elegant patterns designed by our own in-house artists. Each sits comfortably on the shoulder whether you're serenading your friends next to a bonfire or rocking out on stage. They'll keep your instrument safe, too—Jacquard Straps are pull-tested to 200 pounds, and they're equipped with genuine leather ends designed for use with or without the Straplok Retainer System.
